Must Have Handbags From Ashley Watson: Recycled and High Style

Canadian Ashley Watson designs handbags that are pretty close to the ideal for the young eco-fashionista. Her bags are made of recycled leather and the result is amazing; soft leather constructed along contemporary lines. Watson also makes fabulous belts and wallets, and the approach is the same, totally cool and yet classic - items that will stand the test of time as styles come and go.

The company only started in 2006, but already has garnered press attention from the likes of New York Magazine and LUCKY, and has established an impressive buyer base in Canada, the U.S, with plans to expand overseas.

For more information go to www.ashleywatson.net

Sustainable Runway Favorite Picks:

Swarbler in Dark Brown



Black Obi Belt



Thrush Bag in Red


Wren Bag in Black


Hot New Jeans for the Green Fashion Set



Barney's shoppers might be known for their fashion sense but not their green sense - but now thanks to Loomstate (that is carried at Barney's and a slate of high end retailers in major cities) they don't have to compromise one for the other.

Loomstate has designed an utterly fabulous, and yes high end jean (as the fashion set will attest, on the low end of the high end, at $150 a pair) that are made of entirely organic cotton. The jeans have proven that being Eco conscious does not mean being frumpy, by designing jeans that have all the great fit of the traditional brands. The company makes 4 styles for both men and women, our fave above (Methos for men, and Kharma for women).

Check out the boutiques listings on their site for where you can grab yourself a pair and feel and look fabulous, while keeping it real with your green values.

Sustainable Sex Appeal: Organic Lingerie Revealed





Whoever said that being eco conscious can't be sexy clearly has not seen the organic and hemp lingerie collections of Ayton Gasson, Ciel or People Tree available at The Natural Store. The collections are sexy enough to turn on the biggest environmental cynic. Move over La Perla, elegant sex appeal just got a little earth friendlier.

Modern Chic Basics From Emily Katz





Emily Katz
is based out of Portland, Oregon and is making a name for herself creating awesome basic pieces with interest that are easy to wear and take comfort and style with equal importance. Katz creates her line with soy jersey, hemp/recycled poly denim, water resistant fleece and organic cotton fleece. The result is simple elegance with classic silhouettes that have a modernized twist. Available at The Green Loop.

Nature VS Future Merges Elegant Architectural Form with Womens Wear





Nature vs Future brings a graceful architectural element to fashion. The sensibility is one that aligns with strong lines and well defined sculptural textures. The clothes exhibit a strong point of view, using organic materials and showing a futuristic yet sensible eye. Cool, sexy and elegant, nature vs future delivers the goods with organic materials adapted in fresh and innovative ways. Check out Nature vs Future @ Portland Fashion Week.

Portland Fashion Week Brings Hottest Eco Style To The Runway


The Fourth Annual Portland Fashion Week is set to launch on October 19-24, 2007 at the PFW Plaza.

The event focuses on eco-responsible fashion from independent designers, such as Alula, and NaturevsFuture, and Leanimal amongst a long and impressive list of other more established and emerging eco designers.

The event has several big name sponsor supporters that are putting their brands and dollars behind the booming green fashion trend, including Nike, COMCAST and even retailer giant Saks Fifth Avenue.

The six day event promises to offer all the glitz and glamour of Bryant Park with the added twist of knowing the ethical commitment of every garment on the runaway.

For more information go to www.portlandfashionweek.com